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According to reports, the mass retailer Hollister is facing new accusations of racial discrimination. These reports surfaced after some American models were photographed mocking the Asian community at a store opening event in Yeouido, South Korea. The American models dressed as lifeguards for the grand opening of Korea’s first Hollister… not sounding like a great first impression Hollister.

According to an English Korean news site, some of the models weren’t very welcoming when it came down to posing for photos with customers, “Images of models making ‘squinty eyes’ faces, flipping their middle finger to photographers, and mocking Asian pronunciation of English appeared on their Twitter accounts,” reports Lee Hyung-Ju from the site.









Local Korean papers have been covering the controversy and many Korean customers have threatened to boycott the store. Hollister immediately issued an apology on their Facebook page:

“In summary, the company terminated the couple of associates involved. On behalf of our more than 80,000 associates around the world who cherish our core values and our culture of diversity and inclusion, we sincerely apologize for the offense caused by these unauthorized, ill-considered actions.”

Take a look at the photos, what do you all think? Definitely intentional and uncalled for right? Or can we say that out of all of them, the middle finger photo could have been honest mistake? Will you still be shopping at Hollister?

Let us know and click here for more details.


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