R&B queen, Mary J. Blige has recently been getting highly negative feedback for a commercial she shot with “Burger King” because of what many thought was a racist portrayal of black people. The ad was for the new crispy chicken snack wrap and as soon as it hit the net, the critics had a field day. Consequently, this resulted in the removal of the commercial from the internet and television screens.
In case you missed the ad, here’s a video of it thanks to TMZ:
There’s no denying that generally speaking, as with most fast food commercials, this one is incredibly stupid and lacks any real depth. However, what was really interesting were the comments that followed this video on YouTube. Many were somewhere along the lines of “I’m black and I don’t find this offensive.” or “Isn’t it more racist to assume this is racist?” Burger reportedly apologized to the singer after they pulled the commercial.
Although not everybody deemed the ad as racist, it didn’t change the fact that Miss Blige was deeply affected by the wave of negativity for taking part in something she thought would be humorous. In a recent interview with Hot .97 radio show, Mary J. Blige spoke with Angie Martinez and revealed how she really felt about the situation. She said, “It was a mistake, but I did it because I thought it was something that wouldn’t come out like that. It was sold to us that I would be shot in an iconic way…”
Mary also took the interview as an opportunity to apologize to those who were offended by the ad. She said, “I want to apologize to everyone who was offended who thought I would do something that was so disrespectful to our culture. I would never do anything like that. I thought I was doing something right.”
What do you guys think about this ugly situation? Are critics overreacting? Or is there a racist tone in the ad? Share your thoughts below and read the full story here on Billboard.